Released on: April 10, 2008, 12:23 pm

Press Release Author: TechnoPark Corp.

Industry: Software

Press Release Summary: The Premium SMS market in the US is growing, with forecasted
turnover in 2009 of $1,9 bln. TechnoPark Corp., a Floridian custom software
development company, is launching a second release of the Premium SMS marketing
platform.

Press Release Body: Premium SMS (also called reverse billed SMS or Mobile Terminated
Billing) is a payment method, which allows the Customer to pay with his mobile phone
bill, but without usage of a Credit card. In order to pay for some service, the
Customer sends SMS to the Provider\'s number and receives a digital access code to
his phone. At this moment, the Customer\'s phone bill is charged and the money is
transferred to the Provider\'s account. This payment style is ideal for so-called
\"micro-payments\".
TechnoPark Corp. is developing a premium SMS management platform for Dialect
Properties LLC., a Texas-based company, since 2006. The product is branded by
MsgWire.com label on the US market.
"This project challenged our team, since it had a number of serious and unforeseen
risks caused by connectivity with third-parties and the necessity to perform
functional testing remotely" - says Arthur Petrenko, Marketing Director of
TechnoPark Corp.
The mobile market has tremendously grown just in a few years. Premium SMS billing is
also constantly rising and now has a significant share of the whole mobile market in
the USA. The first ever Premium SMS Report, that was presented by Telephia, have
shown that Premium SMS sales in Q1 2007 were about $273 million. Most of this
revenue was as payment for mobile content and voting/sweepstakes entries.
The reason for such PSMS popularity lies in the fact that it is a very successful
way to reach the Customer. The field of premium messaging became the field for
marketing experiments due to extremely high coverage. As an example, NBC\'s \'Deal or
No Deal\' became a real premium SMS hit and generated nearly half of the volume and
revenue of voting/sweepstakes entries in the first quarter of 2007.
"The new version of the system is making our plans of licensing very possible now.
We will be able to deliver flexible, stable and powerful products. We already have a
number of requests from future license-holders, who will buy the platform this
summer with an annual flat fee" - says Vonn Butler, CEO of Dialect Properties LLC.
The newest version of MsgWire.com was released this March. The system is integrated
with MX Telecom and OpenMarket XML gateways, thus reaching more than 98% of US
mobile phone users.
MX Telecom is a leading international company in the field of wireless services. It
has been a Mobile Marketing Association (MMA) Consumer Best Practices Committee
member from 2005 and was two times named in the top twenty of the Deloitte
Technology Fast 50 and led this rank in 2006. It was also featured several times in
the Sunday Times \"Tech Track 100\", which lists the fastest growing UK technology
businesses due to growth of more than 100 percent a year. Employing only 50+
workers, it provides various IT solutions to more than 500 corporate clients in the
UK, Ireland, Australia, the USA and Canada.
OpenMarket, which was founded in 1994, offers OpenMarket SMPP API, HTTP/XML API and
SMS SDK for development of e-commerce mobile applications. Among OpenMarket global
customers are Lycos.com, AOL.com, and the Wall Street Journal Interactive Edition;
major industrials such as Acer, Ingram Micro, Milacron, and Siemens; and 10 of the
world\'s top 13 national telephone companies. Its content management software is used
by companies including Lucent Technologies, Financial Times of London, Hitachi, and
Chase Manhattan Bank. Headquarted in Burlington, Massachusetts, and it has
international offices in Australia, Canada, France, Germany, Italy, Japan and The
Netherlands.
MsgWire.com allows mobile marketing campaigns creation in a number of clicks. The
manager defines a list of recepients (mobile numbers and names of users), and a
chain of messages and dependencies between them. The system automatically tracks
user behavior, sends/receives SMS and runs the campaign. The manager gets status
reports in different formats.
The system is constructed with Adobe Flex - the most powerful Rich Internet
Applications development platform from Adobe Systems Incorporated.
Adobe Flex is a number of technologies, developed by Fortune 500's \"most admired\"
company, and is in active use by multiple Fortune 500 companies. It is made for
designing and deployment of cross platform and rich Internet applications based on
the proprietary Adobe Flash platform. Released in 2004, it keeps all media
functionality that is offered by Flash but has much more capability. It successfully
works for such famous sites like the Sony Ericsson Product Catalogue, Yahoo!
Messenger for the Web, Pikeo online photo sharing and Picnik online photo editing.


Web Site: http://www.technoparkcorp.com

Contact Details: TechnoPark corp.
568 Ninth Street South 202
Naples, Florida 34102
tel. +1 (239) 243 0206
pr@technoparkcorp.com